Aug 13, 2026
How We Developed a Commercial Drip Coffee Maker for the Saudi Arabian Market
How We Developed a Commercial Drip Coffee Maker for the Saudi Arabian Market
How We Developed a Commercial Drip Coffee Maker for the Saudi Arabian Market
The Challenge
Our Saudi Arabian customer specializes in commercial bakery and automatic coffee equipment and is also a local distributor for a well-known American commercial drip coffee maker brand.
With increasing market competition, however, relying only on established international brands created limitations in both pricing flexibility and channel expansion. The customer therefore approached us to develop a commercial drip coffee maker with comparable quality and reliable performance, but a more competitive cost structure.
From Benchmarking to Product Optimization
We started by studying the product range the customer was already selling, benchmarking its key functions, brewing performance, construction, and commercial operating requirements.
More importantly, we discussed the customer's real-world experience with the existing machines.
One issue stood out: when the coffee maker remained unused for an extended period, the machine could continue maintaining its ready-to-brew status after reaching the preset temperature. This resulted in repeated water heating and unnecessary energy consumption.
Instead of simply reproducing the existing design, our engineering team optimized the control logic and introduced an automatic sleep mode.
After a defined period of inactivity, the machine automatically enters energy-saving mode, reducing unnecessary heating while helping protect the heating system and extend product operating life.
The Result
After development, testing, and production validation, the new commercial drip coffee maker was successfully launched in Saudi Arabia.
After approximately six months in the market, customer feedback has been highly positive. The new model delivered the required brewing performance and reliability while providing improved energy efficiency.
More importantly, the new solution helped the customer achieve a 15–20% reduction in product cost, creating greater pricing flexibility and opening opportunities to expand into new sales channels.
For us, successful OEM/ODM development is not simply about copying an existing product. It is about understanding how the product is actually used, identifying opportunities for improvement, and turning those insights into a commercially competitive solution.
